


MICHAEL C. CO
Chief Executive Officer
In 2008, COHCI as one of the leaders in supplying finishing materials and do-it-yourself (DIY) sector, sowed a seed for a new retail store business model through BETTER LIVING TILE AND BATH.
BETTER LIVING TILE AND BATH tends to feature a broader product assortment than typical hardware stores and aims to provide an ultimate shopping experience to its out-of-town clientele. The product categories carried by BLTB nonetheless, all maintain a common theme-dedication to remaining a low-priced, discount-oriented retailer. As part of this effort, the BLTB chain also sells its own branded goods, which account for a significant proportion of the store’s sales.
BETTER LIVING TILE AND BATH has branches in Bacoor, Silang, Baliwag, Malolos, Angeles and San Jose. In 2021, COHCI established BETTER LIVING BUILDERS CENTER in Gen Tri and will continue to expand to other new locations in the second half of the decade.
CEBU OVERSEA HARDWARE CO., INC. (COHCI) is one of the biggest hardware constructions, finishing materials and home improvement suppliers in the country with over 60 years of dedicated service to the industry. The company has several warehouses strategically located in Cebu and Metro Manila with an approximate combined area of 40,000 square meters.
The company has been ranked as one of the top 1,000 corporations in the Philippines, making it one of the top hardware and finishing stores in the country today.
CEBU OVERSEA HARDWARE CO.,INC. (COHCI) saw its beginning as a supplier of structural steel bars and cement through it’s sister companies, CEBU STEEL CORPORATION and COHACO TRADING. With its thrust to bring to its clientele world class products at competitive prices and with the best service, it expanded its reach by opening one-stop shops in building materials source in Mandaue and Mactan Cebu. Further expanding its reach, it opened lifestyle showrooms in various areas of Visayas and Luzon.
The company also extended the distribution of its products and services to the different parts of the country. it has ventured and expanded its dealership program in the key cities and major provinces. To date, the company boasts of a dealership network strategically located all over the Philippines.

mission
Our mission is to be the go-to destination for all hardware needs, offering exceptional products, expert advice, and unparalleled service to empower our customers to create and maintain their ideal spaces.
vision
To create products that not only meet the functional requirements of modern buildings but also enhance quality of life, promote sustainability, and inspire creativity in design and construction. Through continous innovation, collaboration, and commitment to sustainability, manufacturers will play a pivotal role in shaping the future of the construction and interior design industries.


MICHAEL C. CO
Chief Executive Officer

FERDINAND G. CO
Chief Operating Officer


DAVID W.B. DELOS TRINOS
Operations Manager

JIGGER NOBLE
North Area Manager


MELISSA MARBELLA
Merchandising Officer

GERLIE BASTON
Marketing Officer

MARK IAN CEBALLOS
Sales Coordinator

GLADYS CALIXTRO
Operations Assistant

JUSTIN ISAAC AQUINO
Graphic Artist


JENNY ESTACIO
SHRO Angeles

MARY ANN BAGASONA
SHRO Baliwag

RICHARD CASTILLO
SHRO Malolos

RICKY BONDOC
SHRO San Jose

RHEYNA MAGBANUA
SHRO Gen. Trias

NORIEL LUIS
SHRO Silang

JOMAR BIHASA
SHRO Bacoor

JAYSON MAGLAQUI
SHRO Bodega 1


GENESIS ESGUERRA
SIC Angeles

VENSON AGUSTIN
SIC Baliwag

MICHAEL RIVERA
SIC San Jose

RAYMAR DEGALA
SIC Gen. Trias

YEHLEN BUTEL
SIC Silang

ALVIN BELARMINO
SIC Bacoor


MARC ROBIN ORTEGA
FSE Baliwag

AARON URGINO
FSE Malolos

ROMMEL LUTAO
FSE San Jose

HENRY DE GUZMAN
FSE Angeles

ROMEO BACULI
FSE Angeles

BIEN PINEDA
FSE Angeles

JHUNE CENAON
FSE Bacoor

JHAY-PEE PURIFICACION
FSE Silang

TOMAS RODEL BAYAD
FSE Gen. Trias